Are you a local business?
. . . and you desire to be locally preferred by Indian Lakes Residents?
Stay up to date on the latest by following Stroll on social media.
"Companies desire to be easily discovered, top rated, and locally preferred, while local residents simply want to find preferred companies who will serve them well."
STROLL helpS local businesses get noticed
Preferred Local Business Program
Awareness
Amplification
Accessibility
Growth
WE DO WHAT BUSINESSES CAN NOT DO FOR THEMSELVES!
CREATE AWARENESS +
Be the first and favorite that neighborhood residents know to call
BE AMPLIFIED +
Build a locally preferred reputation without promoting yourself
REMAIN ACCESSIBLE +
Become easily found and consistently referred for years to come
= FUTURE GROWTH
Know where your clients will come from in the future
Hear what other local business owners are saying.
AWARENESS
Be the first and favorite that new movers and local residents know to call
AMPLIFICATION
Build a great locally preferred reputation in the community
ASSESSIBILITY
Become easily found and consistently referred for years to come
Don't Take Our Word for it!
Testimonial
Testimonial
Testimonial
A Little about oUR DIRECTOR
Joanna Butenko
I’m Joanna Butenko, Area Director for Stroll Magazine in The Villages of Indian Lakes. I create a publication that celebrates neighbors—sharing stories about families, kids, pets, and the heart of our community—while also giving local businesses a powerful way to build lasting connections. My career has always blended creativity and people-first work. I developed Heavenly Bundle Slings, nationally recognized in Baby Talk and Pregnancy Magazine as one of the Top 13 Baby Carriers of 2010, and later ran Cloud 9 Baby, a boutique voted Best of the Brazos four years straight. Earlier, as a Certified Recreational Therapist, I learned how meaningful it is to listen, support, and lift others up. Today, as a proud mom of three and new grandmother, I bring those experiences together to do what I love most: connect people, amplify their stories, and help businesses truly stand out. If you want to make a genuine impact in our community, let’s talk—I’d love to help you share your story.
Frequently Asked Questions
by Local Businesses and Organizations
How long does it take for hyperlocal advertising to work?
Building trust and garnering customer loyalty is a gradual process. The Stroll program initiates this journey at the funnel's top, offering numerous chances for businesses to communicate their brand to neighborhood residents in a relational, rather than transactional, manner. This is achieved through a comprehensive multi-platform strategy, enhancing accessibility through print, social media, and the web.
Who receives the Stroll Printed Area Guide?
The Stroll Neighborhood Magazine is a monthly publication sent to homeowners, fostering a sense of connection among families within their community. It serves as a platform for residents to share stories about their families, beloved pets, neighborhood events, and more. What makes this printed magazine special is that its content is contributed by the residents themselves, making it a cherished source of community information.
How can I increase local engagement on social media?
As a business owner, enhance local engagement on social media by engaging with neighborhood resident social posts. This encourages residents to follow suit with your posts, creating a positive feedback loop that enhances your online presence. Emphasizing valuable tips that helps local residents, inspires the community to vouch for your credibility and fosters an authentic long standing connection.
How can I get more connected in the community?
A business's reputation depends on caring for the community it serves. By actively participating in initiatives or activities that align with the values and concerns of the neighborhood residents you serve, you demonstrate a genuine commitment to the well-being of the community. Keep seeking chances to give back, volunteer, or donate to show that you and your business care about what your customers care about.
How can I nominate a business to become a Locally Preferred?
Refer a local business to this form to start the qualification process and receive a referral bonus if they become a Preferred Local Partner.
We know genuine connections with neighbors next door and business owners down the street make for a more meaningful experience. And we believe getting to know people in our community should be simple. That’s why Stroll meets residents where they’re at – home.
If you are a local business, don’t miss the opportunity to be introduced to our neighborhood residents in the way they want to be reached.